About

I am Anjali Kumari, a 4th-year Digital Product Design student. Skilled in user research, prototyping, front-end design, and service design, I create intuitive and purpose-driven interfaces. With strong strategic thinking and market adaptability, I craft solutions that align user needs with business goals. Proficient in Figma, Adobe Creative Suite, Rive, Spline, HTML, and CSS, I blend aesthetics with functionality to build impactful digital experiences.

Experience1

1. GR

   UI & UX Design Intern

   Green reef

   Designed and delivered a high-impact process redesign project along with user-centric websites for clients including Cygnus, Greenreef, Precision, and Citiforce. Led user research and crafted intuitive UI with seamless user journeys to enhance usability and engagement. Collaborated closely with developers to ensure smooth design handoffs and efficient implementation. Contributed to key design decisions, aligning user needs with business objectives. Created and presented multiple pitch designs to attract new clients and drive company growth.

Projects2

• Snug on

  A behavioural-led pet app that identified a critical behavioral gap in first-time pet adoption, where decisions were emotion-driven rather than compatibility-based. Designed a behavior-based matching system using lifestyle quizzes to improve long-term pet-owner compatibility.

  • UX Research
  • UI Design
  • Prototyping
  • Wireframing
  • Visual Identity
  • Design Systems
  • Service Design
  • System Design
  • Front-end Design
  • Web & Mobile Design
  • Digital Product Design

• Udyogini

  Women Micro-Entrepreneur Platform that addressed trust and accessibility barriers faced by women in informal employment sectors. Designed a structured chat-to-order workflow that converted conversations into secure, trackable transactions. Created a peer-to-peer upskilling ecosystem, enabling women to learn, earn, and teach.

Education1

• EI

  Bachelor's In Digital Product Design

  2020

  Ecole Intuit Lab

  General