Anushka

Led concept design for Adidas brand using Adobe Illustrator for Season SS24 to SS27 with 40+ concepts per season, reducing revision escalations and concept-to-sampling time by 15%. Managed colorway development lifecycle, reducing cross-team feedback cycles through structured design handoffs and tech packs. Collaborated with marketing to reduce prototype rejection rate by ~25%, contributing to strategic product direction. Integrated trend forecasting to ensure product relevance and market alignment. Created detailed specification sheets and tech packs, reducing production errors.

Designed 60+ original prints for kids’ and women’s footwear in Adobe Illustrator, increasing product line diversity by 15%. Led end-to-end product development including concept creation, material sourcing, sampling, and design execution while collaborating with cross-functional teams to ensure efficient workflow and timely delivery. Collaborated with marketing teams and clients such as Myntra (Yellow Kite) and FirstCry, developing trend-driven footwear designs aligned with brand identity, target audience, and seasonal requirements. Delivered visually engaging and commercially relevant design solutions by understanding campaign briefs, consumer preferences, and market trends.

Conducted user research on customer footwear demands and gathered market intelligence on design trends to inform product planning.

Sketched trend-driven designs and developed chunky sports sandals for youth preferences, balancing aesthetics with user insights.