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About

Results-driven UI/UX Designer with 4+ years of progressive experience in user experience design, visual design, and graphic design across fashion, footwear, and digital product domains. Proficient in Figma, Adobe Illustrator & Photoshop; skilled in wireframing, prototyping, design systems, usability testing, heuristic evaluation, and cross-functional stakeholder collaboration.

Experience4

  1. Assistant Manager – Product Development & Visual Design

    Dec 2022 — Mar 2026

    Alpine Shoes Pvt. Ltd.

    Led concept design for Adidas brand using Adobe Illustrator for Season SS24 to SS27 with 40+ concepts per season, reducing revision escalations and concept-to-sampling time by 15%. Managed colorway development lifecycle, reducing cross-team feedback cycles through structured design handoffs and tech packs. Collaborated with marketing to reduce prototype rejection rate by ~25%, contributing to strategic product direction. Integrated trend forecasting to ensure product relevance and market alignment. Created detailed specification sheets and tech packs, reducing production errors.

  2. Footwear Designer Cum Merchandiser

    May 2021 — May 2022

    Belle and Boots India Pvt. Ltd.

    Designed 60+ original prints for kids’ and women’s footwear in Adobe Illustrator, increasing product line diversity by 15%. Led end-to-end product development including concept creation, material sourcing, sampling, and design execution while collaborating with cross-functional teams to ensure efficient workflow and timely delivery. Collaborated with marketing teams and clients such as Myntra (Yellow Kite) and FirstCry, developing trend-driven footwear designs aligned with brand identity, target audience, and seasonal requirements. Delivered visually engaging and commercially relevant design solutions by understanding campaign briefs, consumer preferences, and market trends.

  3. Intern – Sales Promoter & Design Research

    Feb 2019 — Jan 2020

    Bata India Ltd.

    Conducted user research on customer footwear demands and gathered market intelligence on design trends to inform product planning.

  4. Designing Intern

    Aug 2019 — Nov 2019

    DVB Brands / Shamsons Polymers

    Sketched trend-driven designs and developed chunky sports sandals for youth preferences, balancing aesthetics with user insights.

Projects3

  • Kala Project - Mobile first marketplace for Indian artisans

    Mobile-first marketplace project showcasing Indian artisans.

  • Donut Deluxe - Playful and immersive digital website

    Created a playful and immersive digital website for Donut Deluxe.

  • Aura - Luxury styling that feels personal

    Designed luxury styling concepts that feel personal for the Aura brand.

Education3

  • B.Des

    2017 — 2021

    FDDI (Footwear Design and Development Institute)

    Footwear Design

  • UI/UX Design Certificate

    2025

    Croma Campus

  • Class XII PCM

    St. Xavier's Sr. Sec., Bhopal