About

AEM Content Author with 2.5+ years of experience delivering enterprise digital solutions for a Fortune 500 pharmaceutical client (GSK/GSKPro) on Adobe Experience Manager (AEM). Skilled in content authoring, publishing workflows, Digital Asset Management (DAM), GCP asset links, Claravine tagging, deep links, and rich-media banner development, with hands-on experience in HTML5, CSS3, and JavaScript. Proven track record of delivering high-quality, compliant digital campaigns across APAC, MENA, and LATAM regions — recognized twice with the Excellence in Delivery Award.

Experience1

1. WP

   Senior Analyst – AEM Content Author

   Nov 2023 — Present

   WPP Production — Client: GSK (GSKPro Digital Platforms)

   Progressed from Consultant to Senior Analyst within 18 months on a Fortune 500 pharmaceutical account. Authored and published over 100 web pages in Adobe Experience Manager (AEM) ensuring full compliance with pharmaceutical branding and regulatory standards. Managed end-to-end publishing workflows, reducing pre-launch errors and supporting on-time delivery across APAC, MENA, and LATAM regions. Maintained Digital Asset Management (DAM) library and built GCP asset links, Claravine tags, and deep links to enhance campaign tracking. Customized page functionality using HTML5, CSS3, and JavaScript, and designed rich-media banners for multi-region marketing. Collaborated with global teams and earned the Excellence in Delivery Award twice.