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About

Paid Media Specialist with 3+ years managing performance marketing campaigns across Meta Ads and Google Ads for D2C, ecommerce, beauty, fashion, and lifestyle brands. Own media planning, budget pacing, bid strategy, and audience targeting across 35+ client accounts with monthly budgets up to Rs. 10L+. Delivered 14x ROAS on a Rs. 50L+ campaign and consistently drive qualified lead volume through data-led targeting, conversion rate optimisation, and creative A/B testing. Skilled in funnel optimisation, conversion tracking (Meta Pixel, GA4), campaign performance reporting, and AI-assisted workflows including Meta Advantage+, prompt engineering, and AI creative tools. Meta Certified in Advertising with Meta.

Experience2

  1. Paid Media Specialist

    Dec 2022 — Feb 2026

    Voque IT Solutions

    Managed media planning and execution for 35+ client accounts with monthly budgets up to Rs. 10L+. Delivered 14x ROAS on a Rs. 50L+ campaign and reduced cost-per-lead by 28%, improving lead quality by 35%. Implemented Meta Pixel and GA4 tracking, ran Google Ads search and display campaigns, and built WhatsApp automation workflows to improve lead nurturing and conversion rates.

  2. Social Media Marketing Executive

    Dec 2019 — Nov 2022

    Voque IT Solutions

    Managed organic social media, content calendars, and community management for D2C and lifestyle clients across Facebook, Instagram, and LinkedIn. Supported paid campaign planning and client briefing before transitioning to full-time paid media role.

Projects3

  • Recode Studios Campaign

    Owned full media strategy for a beauty and personal care brand featured on Shark Tank India Season 2; achieved highest-performing campaign in agency history through lookalike scaling and aggressive creative testing, delivering 14x ROAS on a Rs. 50L+ campaign.

    • Meta Ads
    • Google Ads
    • Lookalike Targeting
    • Creative A/B Testing

  • Yashika Makeovers Meta Lead Generation

    Managed Meta lead generation campaigns for bridal bookings, salon services, and academy admissions, maintaining cost per acquisition 40% below industry benchmark on a Rs. 3L/month budget.

    • Meta Ads
    • Lead Generation
    • Cost Per Acquisition Optimization

  • H2 Bharat Reshma Integrated Campaign

    Executed integrated Meta and Google Ads campaigns for a fashion and apparel brand, generating over 150 qualified leads at 8.5x ROAS.

    • Meta Ads
    • Google Ads
    • Lead Generation

Education2

  • MBA

    2024

    Narsee Monjee Institute of Management Studies (NMIMS)

    Marketing

  • Bachelor of Arts

    2021

    Indira Gandhi National Open University (IGNOU)