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About

Results-driven Performance Marketing & Lead Generation Specialist with 3+ years of experience executing multi-channel campaigns in the international education and visa consulting sector. Certified by Google, HubSpot, Meta & Kraftshala — 600+ hours hands-on training.

Experience4

  1. Digital Marketing Executive & Visa Counselor

    Jun 2023 — Present

    Da Ocean Overseas

    Executed multi-channel campaigns generating qualified student leads for UK university admissions. Managed and optimized paid ad campaigns via Google Analytics to maximize ROI and reduce cost-per-lead. Delivered personalized IELTS coaching plans improving student exam performance and visa approval rates.

    • Grew company social media following by 40% within 6 months.
    • Counseled 50+ international students monthly on UK visa requirements.

  2. Digital Marketing Executive – Lead Generation

    Mar 2023 — Jun 2023

    Signal Expert Global

    Planned and executed organic lead generation campaigns across web, SMO/SMM, email, and display advertising. Managed brand social media and created content driving measurable growth in visibility and inbound leads.

  3. Digital Marketing Trainee – Marketing Launchpad

    Mar 2022 — Feb 2023

    Kraftshala · Internship

    Competitively selected from 200+ applicants for Kraftshala's intensive Marketing Launchpad. Completed 600+ hours in various digital marketing areas and built a full-funnel Performance Marketing Campaign for McDonald's.

    • Awarded IndustryCreds Certification – Digital Media Marketing (MLP 7).

  4. Administrative Assistant

    Aug 2019 — Feb 2022

    Aadhya Edventure

    Managed administrative operations, correspondence, invoices, and reports ensuring accuracy and timely delivery. Coordinated internal/external communication flow and maintained digital filing systems.

Projects2

  • Simulated McDonald's Performance Marketing Campaign

    Developed a full-funnel strategy including audience segmentation, paid media, ad creatives, and KPI tracking.

  • Integrated Digital Media Strategy

    Created an awareness-to-conversion campaign with budget allocation and reporting.

Education1

  • Bachelor of Commerce

    2016 — 2019

    RVV College, Mumbai

Certifications13

  • Social Media Marketing II Certified

    2026

    HubSpot Academy

  • Social Media Marketing Certified

    2026

    HubSpot Academy

  • Business Management Tools & Ads Resources

    2026

    Meta / Facebook

  • Google Ads – Search, Display & YouTube

    Google

  • IndustryCreds – Digital Media Marketing (MLP 7)

    2022

    Kraftshala

  • AI Tools Workshop

    2026

    Be10x

  • United States Counsellor Certification

    2025

    TrainHub

  • Digital Trailblazer

    2025

    MyCaptain

  • Business Intelligence using Power BI

    2024

    Skill Nation

  • Python Basics Certification

    AlmaBetter

  • Digital Marketing Certificate

    My Captain

  • ITMS – Cisco Networking & Computer Hardware

    IIHT

  • Scrum Master Basic Quiz

    2023

    CareerNinja