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About

MBA graduate specialising in Marketing and Human Resources, with hands-on experience across market research, brand positioning, content and digital campaigns, and consumer insights gained through internships and an independent fashion venture. Skilled in translating consumer and employee insights into practical strategies, with strong communication, leadership, and stakeholder management abilities.

Experience6

  1. Founder

    Present

    Thrift Fashion Page (Instagram) | Curated by K

    Founded and ran an independent thrift fashion business, managing product curation, pricing strategy, and order fulfillment. Created content and social media campaigns that increased audience engagement and brand visibility, while managing customer communications to build loyalty.

  2. Marketing Research Project

    Mar 2024 — Present

    SRM University

    Investigated the effect of humorous advertising on consumer engagement and brand recall using various research methods. Evaluated brand positioning and customer retention strategies, presenting actionable insights to enhance advertising effectiveness.

  3. HR Intern

    Dec 2024 — Jan 2025

    Atandra Company, Chennai

    Led employee engagement initiatives and conducted market research to inform organizational strategy. Managed recruitment coordination and identified efficiency improvements in core people processes.

  4. HR Intern

    May 2024 — Jul 2024

    Hablis Hotel, Chennai

    Analyzed employee and guest feedback to identify improvement opportunities. Conducted qualitative research to support evidence-based decision-making.

  5. Finance Intern

    Jan 2023 — Feb 2023

    The Residency Hotel, Chennai

    Supported budgeting, resource allocation, and financial analysis across departments to inform management decisions.

  6. Finance Intern

    Dec 2020 — Jan 2021

    Ocean Lifespaces Pvt Ltd, Chennai

    Managed accounts and cash-flow tracking using Tally ERP, maintaining accurate records.

Education2

  • Master of Business Administration (MBA)

    2023 — 2025

    SRM University, Vadapalani Campus

    HR & Marketing

  • Bachelor of Business Administration (BBA)

    2020 — 2023

    Women's Christian College

    General