About Me
MBA graduate specialising in Marketing and Human Resources, with hands-on experience across market research, brand positioning, content and digital campaigns, and consumer insights gained through internships and an independent fashion venture. Skilled in translating consumer and employee insights into practical strategies, with strong communication, leadership, and stakeholder management abilities.
Skills & Technologies
Work Experience
Founder
Founded and ran an independent thrift fashion business, managing product curation, pricing strategy, and order fulfillment. Created content and social media campaigns that increased audience engagement and brand visibility, while managing customer communications to build loyalty.
Marketing Research Project
Investigated the effect of humorous advertising on consumer engagement and brand recall using various research methods. Evaluated brand positioning and customer retention strategies, presenting actionable insights to enhance advertising effectiveness.
HR Intern
Led employee engagement initiatives and conducted market research to inform organizational strategy. Managed recruitment coordination and identified efficiency improvements in core people processes.
HR Intern
Analyzed employee and guest feedback to identify improvement opportunities. Conducted qualitative research to support evidence-based decision-making.
Finance Intern
Supported budgeting, resource allocation, and financial analysis across departments to inform management decisions.
Finance Intern
Managed accounts and cash-flow tracking using Tally ERP, maintaining accurate records.
Education
Master of Business Administration (MBA)
HR & Marketing
Bachelor of Business Administration (BBA)
General