About Me
Operations-focused professional with hands-on experience across business operations, vendor management, and process improvement, gained alongside cross-sector work in financial services, hospitality, and media. Skilled at streamlining day-to-day operations, coordinating cross-functional teams, and applying unit-economics and data-driven thinking to commercial decisions. Track record of identifying operational inefficiencies, driving process improvements, and executing programs from strategy through delivery.
Skills & Technologies
Work Experience
Marketing Operations (Contract)
Supported data-informed operational and commercial decisions using vendor management and unit-economics. Coordinated cross-functional product marketing campaigns and rebuilt the D2C loyalty program to strengthen customer retention. Led merchandise expansion strategy increasing brand value and customer acquisition.
Partner
Delivered brand strategy, marketing, and business optimization across sectors like hospitality, financial services, healthcare, and retail. Executed multi-channel marketing campaigns for Investment House and implemented operational improvements and rebranding for Knock Knock restaurant, including influencer marketing drives.
Marketing Intern
Conducted market research and media analysis to identify consumer trends, competitive insights, and marketing opportunities. Provided actionable recommendations that enhanced corporate campaign planning and sharpened brand positioning to improve campaign effectiveness.
Education
Bachelor of Business Administration (Hons.)
Business Administration