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About

A highly analytical Business Analyst with 5 years of progressive experience in the B2B space, combining 3 years of marketing strategy with 2 years of rigorous business analysis within the Insurance domain. Proven track record of bridging cross-functional teams to deliver scalable digital assets, such as API integrations for Voice Bots, Payment Gateways, and partner systems.

Experience5

  1. Deputy Manager Analyst

    May 2025 — Present

    Niva Bupa Health Insurance

    Partnered on a Digital Asset Product Build to deliver Partner Experience improvements by aligning stakeholders and partners on scope, user journey and release projects. Created Rates Plan, Plan ID for Integration purpose and defining functional requirements for smooth UAT testing and Test Cases. UAT Planning, reducing rework by ensuring timely defect triage and cross team sign off.

  2. Business Analyst

    May 2025 — April 2026

    ROYAL SUNDARAM GENERAL INSURANCE (Clover Infotech)

    Gathered and documented business requirements through BRDs, FRDs, SRS, user stories, and process flow documents for Customer Service, Claims, and Actuarial functions. Worked on API integration requirements for Voice Bot, IVR, Chatbot, Payment Gateway, and partner system integrations including request/response validation and field mapping. Coordinated with business, development, QA, and infrastructure teams for UAT execution, defect triaging, production deployment, and release validation activities.

  3. Business Analyst

    July 2024 — May 2025

    STAR HEALTH INSURANCE (MANPOWER GROUP)

    Led business documentation activities including BRDs, FRDs, SOPs, workflow diagrams, and requirement traceability for multiple insurance operations and support functions. Collaborated with technology and operations teams for process automation, data validation improvements, migration support, and workflow standardization initiatives. Six Sigma DMAIC methodologies and RBSF frameworks to identify operational gaps, improve quality assurance, and strengthen governance controls.

  4. Marketing BA

    Sept 2019 — Oct 2022

    BRAND BLITZ EVENT MANAGEMENT

    Analyzed qualitative and quantitative campaign data from 18+ large-scale events to identify customer trends, engagement patterns, and competitor insights. Prepared marketing performance reports, customer segmentation analysis, and business insights to support campaign planning and lead conversion strategies. Worked closely with sales and marketing teams to optimize lead acquisition, customer retention, and event engagement workflows.

  5. Business Analyst

    Aug 2018 — July 2019

    TATA CONSULTANCY SERVICES (TCS)

    Worked with client Nielsen IQ on data validation, quality checks, and business reporting processes while consistently exceeding productivity benchmarks. Gathered business requirements and supported process improvement initiatives for customer operations and data management workflows. Coordinated with internal stakeholders and support teams to improve reporting accuracy, data accessibility, and turnaround time for operational requests.

Education2

  • MBA IN BUSINESS ANALYSTICS

    2022 — 2024

    Annamalai University

    Business Analytics

  • BACHELORS OF COMMERCE-B.COM

    2015 — 2018

    AM Jain College, Madras University

Certifications7

  • Business Analysis & CCBA

    Simplilearn

  • ISO 9001

  • Power BI

  • Data Analytics

    Accenture

  • Data Science Foundations

    Great Learning

  • ECBA

  • CCBA