About Me
Results-driven Social Media Monitor and Performance Marketing Analyst with 1.6 years of experience at Cognizant, managing and optimizing paid media campaigns across Google Ads, Meta, X (Twitter), and LinkedIn Ads. Strong expertise in SEM performance analysis, keyword optimization, and campaign reporting using Power BI and Microsoft Excel. Proven ability to improve CTR, reduce CPA, and deliver actionable insights through data-driven reporting and cross-functional collaboration.
Skills & Technologies
Work Experience
Social Media Monitor / Performance Marketing Analyst
Monitored and analyzed SEM and X (Twitter) Ads campaigns increasing campaign efficiency by 15–20%. Improved qualified traffic by 18% and reduced CPC by 12% through keyword optimization and bid adjustments. Enhanced CTR by 20–25% via A/B testing and ad copy optimization. Delivered campaign recommendations leading to 10–18% uplift in conversion rates and 20% CPA reduction. Created performance dashboards using Power BI and Excel, and improved ROI by 15% through budget pacing and reallocations.
Education
Bachelors
Computer Science