About Me
Content Marketing and Product Marketing professional with 4+ years of experience in content strategy, email marketing automation, go-to-market (GTM) strategy, product positioning and messaging, and sales enablement across Edtech, SaaS/Hiring Platforms, and Renewable Energy (B2B and B2C). Currently drive content marketing for a hiring platform: rebuilt email marketing on Amazon SES (7 automated flows in 3 months, manual sends cut from 100% to 20%, 65–70% open rates), grew a flagship newsletter to 350K+ subscribers at 18–22% open rates, and manage brand content for a 1M+ follower LinkedIn page.
Skills & Technologies
Work Experience
Content Marketing Manager
Rebuilt email operations from fully manual sending to an automated system using Amazon SES, achieving 65–70% open rates and reducing manual sends from 100% to 20%. Grew a flagship newsletter to 350K+ subscribers and partnered with the Product team to launch a job-post reporting system. Revamped the brand's social creative strategy, driving over 300K impressions per month.
Assistant Manager – Marketing Operations
Owned go-to-market strategy for B2C education programs, achieving over 55% growth in engagement and ROI. Conducted user research to enhance product adoption by 40% and developed partnerships with major educational institutions.
Senior Executive – Marketing & New Initiatives
Managed content strategy and digital marketing for 17+ client portfolios, increasing lead generation by 30%. Implemented Agile methodologies to improve campaign coordination and led a sustainability campaign to enhance brand presence.
Research & Development Executive
Developed brand messaging strategies that improved customer engagement by 25% and secured ₹1 Cr in funding through investor pitch decks. Enhanced operational efficiency across departments with improved reporting.
Education
B.Tech
Electrical Engineering