Create your free profile

About

Content Marketing and Product Marketing professional with 4+ years of experience in content strategy, email marketing automation, go-to-market (GTM) strategy, product positioning and messaging, and sales enablement across Edtech, SaaS/Hiring Platforms, and Renewable Energy (B2B and B2C). Currently drive content marketing for a hiring platform: rebuilt email marketing on Amazon SES (7 automated flows in 3 months, manual sends cut from 100% to 20%, 65–70% open rates), grew a flagship newsletter to 350K+ subscribers at 18–22% open rates, and manage brand content for a 1M+ follower LinkedIn page.

Experience4

  1. Content Marketing Manager

    Feb 2026 — Present

    avua International

    Rebuilt email operations from fully manual sending to an automated system using Amazon SES, achieving 65–70% open rates and reducing manual sends from 100% to 20%. Grew a flagship newsletter to 350K+ subscribers and partnered with the Product team to launch a job-post reporting system. Revamped the brand's social creative strategy, driving over 300K impressions per month.

  2. Assistant Manager – Marketing Operations

    Apr 2024 — Nov 2025

    SETU Business School

    Owned go-to-market strategy for B2C education programs, achieving over 55% growth in engagement and ROI. Conducted user research to enhance product adoption by 40% and developed partnerships with major educational institutions.

  3. Senior Executive – Marketing & New Initiatives

    Mar 2023 — Mar 2024

    Sunshell Power

    Managed content strategy and digital marketing for 17+ client portfolios, increasing lead generation by 30%. Implemented Agile methodologies to improve campaign coordination and led a sustainability campaign to enhance brand presence.

  4. Research & Development Executive

    Oct 2021 — Mar 2023

    Sunshell Power

    Developed brand messaging strategies that improved customer engagement by 25% and secured ₹1 Cr in funding through investor pitch decks. Enhanced operational efficiency across departments with improved reporting.

Education1

  • B.Tech

    2017 — 2021

    Techno International New Town, Kolkata

    Electrical Engineering