About Me
Product Designer with 6+ years of experience designing scalable Enterprise SaaS products, AI-powered platforms, and data-driven applications across web, mobile, and tablet. Expertise in user-centered design, product discovery, and end-to-end product development, from research and ideation to prototyping, validation, and delivery.
Skills & Technologies
Work Experience
Product Designer
• Led UX strategy and end-to-end product design for an AI-powered enterprise SaaS hiring platform, optimizing recruiter workflows across candidate discovery, evaluation and pipeline management. • Designed the platform’s data visualisation and analytics experience, translating recruitment pipeline data into dashboards and reporting views that let recruiters and hiring managers to track stage-by-stage pipeline conversion and reprioritise stalled roles and candidates. • Conducted user research, workflow analysis, and usability testing to identify pain points and improve recruiter efficiency that reduced candidate evaluation time by 30%. • Streamlined recruiter workflows and improved platform Information Architecture, contributing to a 25% increase in recruiter adoption and operational efficiency. • Designed an AI-powered recruitment chatbot that automated candidate outreach, interview scheduling, and engagement workflows, significantly reducing manual recruiter effort. • Collaborated closely with founders, Product Owners, Engineering teams, and cross-functional stakeholders in Agile/Scrum environments to deliver high-impact product initiatives.
UX Designer
• Designed and launched the Company Pages module from scratch, enabling 5,000+ company profiles on the marketplace and significantly improving trust and visibility. • Designed and developed the company website in Framer (No-code development), driving 2,000+ startup onboardings within the first quarter of launch, significantly improving lead conversion. • Built an AI-powered Job Description Generator, reducing creation time and improving hiring workflow efficiency. • Built and maintained scalable Design Systems and component libraries for web and mobile products, improving consistency and accelerating design-to-development handoff. • Designed data-rich dashboard experiences, candidate workflows, filtering systems, job management flows, and engagement widgets across the core hiring platform. • Collaborated with Product, Engineering, and Customer teams to translate insights into workflows that improved adoption and retention. • Recognized and nominated as the Best Performer for exceptional delivery and impact on a client-facing SaaS app.
UI/Graphic Designer
• Designed marketing creatives, social media campaigns, brand assets, banners, presentations, and digital content across multiple platforms, aligned with brand guidelines. • Developed design concepts, visual assets, and motion graphics using Adobe Photoshop, Illustrator, and After Effects. • Collaborated with cross-functional teams to deliver engaging visual solutions and maintain brand consistency while managing multiple projects to deadline.
Video Editor, Creative Head, Post-Creative Head
• Led creative production for television content, promotional campaigns, and brand communications across major entertainment networks. • Edited and delivered 300+ episodes and marketing assets while collaborating with cross-functional teams under tight deadlines. • Built a strong foundation in visual storytelling, motion graphics, audience psychology, and creative problem-solving that continues to inform product and UX design.
Projects
AudioCraft — Audio Editing App
• Designed a shipped cross-platform mobile application for audio segmentation, trimming, joining, and loop playback, published on both the Apple App Store and Google Play Store. • Solved for precision interaction on touch devices waveform-based selection, fine-grained trim handles, and gesture ergonomics, balancing accuracy against the constraints of small screens.
