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About

Results-driven Influencer & Performance Marketing Specialist with a proven track record of driving over 1,000,000 app installs, managing $1M+ in campaign budgets, and scaling weekly affiliate revenues from $500 to $5,000. Expert in full-funnel user acquisition campaigns, creator lifecycle management, and cross-channel remarketing. Adept at leveraging data analytics to optimise ROAS, minimise CPI, and drive consistent user monetisation across South Asian markets.

Experience4

  1. Influencer Marketing Specialist

    Jan 2026 — May 2026

    GreedyGame

    Sourced and managed 72 tech niche creators on Instagram, Facebook, and YouTube for user acquisition, delivering over 1,000,000 app installs with 120% ROAS and $0.13 average revenue per user. Managed $1M+ campaign budgets across creator lifecycle and optimized real-time posting schedules to maximize installs while reducing CPI. Utilized creator analytics tools for precise demographic targeting and reported KPIs weekly for campaign optimization.

  2. Team Lead, Affiliate Marketing

    Aug 2024 — Jul 2025

    BGD Tech Pvt Ltd

    Promoted to lead a 12-member team overseeing affiliate marketing performance, delivering training and onboarding freshers to full productivity. Managed daily standups and KPI dashboards across platforms including Instagram, YouTube, Telegram, TikTok, and Facebook. Scaled weekly affiliate partner earnings from $500 to $5,000 via data-driven optimization and developed trend-based Facebook ad creatives for South Asian markets.

  3. Performance Marketer & Content Creator

    Jan 2024 — Jun 2024

    Big Faction Consultancy

    Managed end-to-end client social media strategies, achieving a 63% increase in client sales and reducing lead acquisition cost to INR 2 using targeted remarketing via Aisensy and Brevo. Executed Google, Meta, Amazon Ads campaigns improving brand visibility and conversion rates. Handled Amazon, Flipkart, JioMart e-commerce operations including listings, keyword optimization, and marketplace SEO with continuous A/B testing.

  4. Digital Marketing Intern

    Apr 2023 — May 2023

    RMC Education Service Centre

    Managed Facebook ad campaigns to increase student reach and inquiries, designed digital creatives with Canva, and executed A/B testing to optimize campaign messaging and ad spend. Collaborated with sales and counseling teams on aligning outreach objectives and analyzed campaign data weekly for strategic improvements.

Projects1

  • Campus Brand Ambassador

    Promoted campaigns for Lakmé, Snapchat, Mahindra, and Rise across Instagram and offline student networks. Led 150 Lakmé campaign activations within two weeks, driving large-scale brand awareness and participation. Created Instagram Reels and engagement-first content leveraging social media trends to amplify campaign reach.

    • Instagram
    • Social Media Trends

Education1

  • B.Com

    2023

    Baldwin Women's Methodist College

    Accounting & Finance