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About

Senior brand and digital growth strategist with 13+ years of experience building brands, developing content ecosystems and growing digital audiences across multiple industries, including logistics, banking, manufacturing, fitness and hospitality. Pairs brand positioning and content and social media strategy with hands-on command of paid media, SEO, analytics and marketing automation to turn brand visibility into qualified leads and measurable performance. Has worked with 20+ international clients, handled 25–30 client accounts concurrently and led teams of 15+ across design, content and marketing. Recipient of four content, marketing and performance awards (2019–2024). Uses AI-assisted research and content workflows to raise speed and creative output.

Experience3

  1. Senior Social Media Management and Digital Marketing Specialist

    Dec 2025 — Present

    Kawach

    Leading brand, social media, and digital marketing strategy for 20+ brands, integrating multi-platform campaigns on LinkedIn, Instagram, Facebook, and X. Own content strategy including calendars, copywriting, and creative campaigns aligned with brand storytelling and audience behavior. Manage paid media on Meta Ads, LinkedIn Ads, and Google Ads focused on lead generation and performance, optimizing CTR, CPC, CPL, conversions, and ROI. Utilizes GA4 and SEO insights to monitor website traffic and convert data into improvements, while embedding AI-assisted workflows for research and content development.

  2. Senior Digital Marketing, Brand & Social Media Strategist

    Jul 2018 — Jul 2025

    UPS Logistics Pvt Ltd

    Led brand, social media, and digital marketing strategy combining brand positioning with lead generation and audience engagement. Directed email marketing and CRM automation campaigns to support lead nurturing, improved visibility through SEO techniques, and implemented Google Tag Manager and conversion tracking. Built influencer marketing programs, managed marketing budgets, planned campaigns for improved ROI, and performed market research. Created assets using Canva, Adobe Photoshop, WordPress, and AI-based tools.

  3. Social Media Management and Digital Marketing Manager

    Feb 2013 — Jun 2018

    Freelance

    Managed social media and digital marketing across brands in manufacturing, banking, fitness, hospitality, and media including Precision Camshaft and Axis Bank. Developed brand-specific strategies, content plans, and campaigns on Facebook, Instagram, YouTube, and others. Partnered with clients and creative teams for campaign development, created content and creatives to boost engagement, and analyzed performance using competitor research and trend analysis to enhance positioning.

Education3

  • Master

    2024

    Bhishma School of Indian Knowledge System

    Kautilya Geopolitics and Economics

  • MBA

    2015

    Pune University

    International Business

  • BBA

    2013

    Solapur University