About Me
Data Analyst and MIS professional with 2+ years of experience in reporting automation, sales analysis, campaign performance tracking, SQL-based data extraction, Excel MIS reporting, and Power BI dashboarding. Experienced in transforming raw business data into actionable reports, reducing manual reporting effort, and supporting management decisions across marketing, sales, and operations.
Skills & Technologies
Work Experience
MIS Officer - Digital Marketing & Sales Analytics
Analyze digital marketing campaign and sales performance data to track KPIs and support decision-making. Prepare MIS reports using Excel and SQL, automate Excel reports reducing manual effort, create analysis reports for performance monitoring and growth opportunities, standardize reporting formats to improve accuracy and turnaround, and coordinate with teams to deliver timely insights.
Data Analyst
Built Power BI dashboards based on SQL datasets to monitor KPIs. Cleaned and validated data using SQL, Excel, and Power Query. Automated ETL workflows and recurring reports with Python and SQL, reducing manual effort by 30%. Conducted market and customer analysis improving marketing ROI by 20%, performed geospatial analysis using QGIS, and developed automated reporting workflows to deliver timely business reports.
Projects
Consumer Goods Analytics - AtliQ Hardware
Analyzed 1.43M+ records using MySQL to answer 10 business requests related to sales, products, customers, and market performance. Presented insights through Excel and PowerPoint to support executive-level business decisions.
Credit Card Dashboard Analysis
Built an interactive Power BI dashboard analyzing $45M in transaction value across customer and card segments. Identified revenue trends and customer behavior patterns to support financial decision-making.
HR Analytics Dashboard
Developed a Power BI dashboard to analyze HR KPIs across 1,470 employees, including attrition, income, tenure, and attendance. Delivered workforce insights to support HR planning and employee retention analysis.
Education
MBA
Logistics & Supply Chain Management
M.Sc. Computer Science
Computer Science
B.Sc. Computer Science
Computer Science