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About

Product-focused professional with deep expertise in user acquisition, engagement strategy, and monetization. Proven ability to identify market opportunities through competitive analysis and user research, translate insights into actionable product strategies, and drive measurable business outcomes. Skilled in customer journey mapping, product teardowns, market segmentation, and cross-functional collaboration. Strong track record in fintech, e-commerce, and consumer app strategy.

Projects4

  • ChatGPT Mobile App — Voice Input Feature Adoption Strategy

    Conducted market analysis identifying voice input adoption barriers; mapped business objectives to product outcomes; developed competitive benchmarking versus Google Assistant and Siri; created data-driven adoption strategy targeting 30-day feature retention through user segment-specific engagement tactics.

    • Voice Input
    • Competitive Benchmarking
    • Data-Driven Strategy

  • Jar App (Fintech) — Customer Magic & Monetization Strategy

    Analyzed customer journey to identify critical 'magic moment' when users spend Rs 10; mapped user benefits to business outcomes including customer lifetime value and referral loops; recommended monetization strategy leveraging behavioral economics; identified growth loops for viral mechanics in savings segments.

    • Monetization Strategy
    • Behavioral Economics
    • Growth Loops

  • Eazydiner App — Onboarding Optimization & User Activation

    Performed onboarding funnel teardown identifying friction points; mapped user journey to define micro-conversions; segmented user personas with tailored onboarding paths; recommended UX optimizations in restaurant discovery to improve first-booking completion and retention.

    • Onboarding Funnel Analysis
    • User Segmentation
    • UX Optimization

  • Myntra — Product Discovery & Recommendation Engine Strategy

    Analyzed product discovery pain points and competitive landscape; mapped shopping behaviors to personalized recommendation strategies; developed strategy to improve discovery via recommendation engines and dynamic category surfaces; identified success metrics including conversion rate and average order value lift.

    • Recommendation Engines
    • Behavioral Targeting
    • Personalization

Education1

  • Bachelor of Engineering

    2021 — 2025

    EAST WEST Institute Of Technology, Bengaluru