About
Performance Marketing Head and Growth Strategist with 3+ years of experience building and scaling full-funnel digital marketing programs across Meta, Google, LinkedIn, and WhatsApp. Currently leading growth strategy and a 10-person marketing team, managing ₹1Cr+ in cumulative ad spend (₹82L+ in current role alone) at an average 5.4x ROAS. Skilled in retargeting strategy, MQL-to-SQL funnel optimization, conversion rate optimization, and cross-functional alignment with sales teams to drive measurable revenue outcomes. Proven track record of reducing acquisition costs while scaling lead volume and quality across remote, multi-market teams.
Experience4
Performance Marketing Head & Growth Strategist
Sep 2025 — PresentJ&C Language School
Leading growth strategy and a 10-person marketing team managing ₹82L+ ad spend across Meta Ads, Google Ads, and multi-platform campaigns with a sustained 5.4x average ROAS. Built retargeting frameworks improving lead quality and reduced cost-per-qualified-lead. Optimized MQL-to-SQL handoff process with sales, improving lead qualification and shortening sales cycle. Conducted sales funnel audits and implemented CRO initiatives enhancing marketing-sourced lead close rates.
Performance Marketing Specialist
May 2025 — Sep 2025Deterrain Estates Pvt. Ltd.
Reduced ad spend by 25% while maintaining ROI through precise audience segmentation and budget reallocation. Executed high-converting paid campaigns across Meta Ads, Google Ads, and multi-channel platforms.
Digital Marketing / Social Media Specialist
Jan 2024 — Jan 2025Chhattisgarh Electrical Infrastructure Ltd.
Improved lead generation by 35% and reduced ad spend by 20% through advanced audience targeting and budgeting on Google Ads and Meta Ads. Executed paid campaigns across Meta, Google, and WhatsApp Business, implemented performance analysis and A/B testing frameworks optimizing conversion rates.
Social Media Marketing Intern
Mar 2020 — Jun 2020Resurgence Gear
Increased Facebook page engagement by 30% via targeted content and strategic ad placements. Generated quality backlinks improving organic search rankings. Produced social media content and executed Facebook ad campaigns to boost brand visibility.
Projects4
GrooveFashion.in
Increased Instagram follower base by 40% through daily engagement and strategic promotions.
Open on groovefashion.inTheIndianCommuter
Built backlink strategy and travel content that boosted organic audience reach.
Open on theindiancommuter.com- Backlink Strategy
- Content Marketing
RozgarVistar.in
Generated 100+ monthly qualified leads using paid ads and WhatsApp marketing.
Open on rozgarvistar.in- Paid Ads
- WhatsApp Marketing
MAD Growth Hackers
Delivered high-converting ad campaigns, driving a 30% increase in client engagement.
- Paid Advertising
- Campaign Management
Education4
BBA
2025 — 2028Kalinga University, Raipur
Diploma
2020 — 2023CSVTU Bhilai
Mechanical Engineering
12th Standard
2023 — 2024Chhattisgarh Board
10th Standard
2019 — 2020Chhattisgarh Board