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About

Results-oriented Digital Marketing Professional with a Computer Science background, currently pursuing PGDM in Digital Marketing from SkillCircle. Skilled in Meta Ads, Social Media Marketing, SEO, Google Analytics, and Content Strategy. Adept at leveraging data-driven insights to plan and execute impactful digital campaigns with measurable results. Seeking an entry-level or internship role to drive brand growth through performance-focused marketing strategies.

Experience6

  1. Digital Marketing Trainee

    Jun 2025 — Present

    SkillCircle™

    Executing Meta Ads campaigns with audience segmentation and targeting strategies focusing on CTR and conversion optimization. Analyzing campaign metrics via Google Analytics to track performance KPIs and suggest data-backed improvements. Creating content calendars and managing brand communication across Instagram, LinkedIn, and Facebook.

  2. Campus Ambassador Intern

    Jul 2025 — Present

    International Model United Nations Association (IMUNA)

    Drove 25%+ engagement growth through targeted social media campaigns on Instagram and WhatsApp. Developed promotional content strategies to boost student participation and brand visibility for global MUN events.

  3. Indigo Squad Member — Digital & Events

    Feb 2025 — Feb 2025

    Mood Indigo, IIT Bombay

    Managed digital campaigns and social media presence for Asia's largest college cultural festival. Coordinated event promotions and student outreach, contributing to high attendance and online engagement.

  4. Student Brand Ambassador

    Jan 2025 — Jan 2025

    LetsUpgrade EdTech Pvt Ltd

    Drove platform awareness via social media campaigns, peer referrals, and word-of-mouth marketing. Created promotional content across multiple channels, contributing to lead generation and new user sign-ups.

  5. Artificial Intelligence Trainee

    Sep 2024 — Oct 2024

    Acmegrade × Mood Indigo, IIT Bombay

    Completed AI training covering ML models, neural networks, and real-world AI applications under industry mentors. Applied AI concepts to data-driven use cases relevant to marketing automation and predictive analytics.

  6. Machine Learning Intern

    Aug 2024 — Sep 2024

    VilearnX Advanced Technologies

    Completed supervised ML projects covering data preprocessing, model building, and performance evaluation. Gained practical exposure to industry ML workflows, strengthening data analysis skills for digital marketing.

Projects2

  • Social Media Growth Campaign (Simulated Project)

    Designed a 20-day Instagram content strategy for a mock D C brand using reel hooks, story CTAs, and hashtag research. Achieved simulated 25% follower growth and 3x engagement improvement using data-backed posting schedules.

    • Instagram

  • Meta Ads Lead Generation Campaign (Academic Project)

    Built Meta Ads campaign structure targeting Tier-2 Indian cities for an EdTech brand with A/B testing framework. Analyzed CPL, CTR, and ROAS metrics to recommend budget allocation and creative optimization strategies.

    • Meta Ads

Education2

  • Post Graduate Diploma in Digital Marketing

    2025 — 2025

    SkillCircle™

  • Bachelor of Science

    University of Mumbai

    Computer Science