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About

Results-driven Performance Marketing Manager with 3.5+ years of experience in scaling multi-channel paid acquisition, marketing automation, and funnel conversion across diverse industries. Currently managing paid marketing portfolios for 14 diverse client accounts at WebAspiration. Expertise in Meta Ads, Google Ads, LinkedIn Ads, Disney+ Hotstar Ads, and WhatsApp Marketing (Interakt). Proven track record of optimizing ROAS, reducing CAC/CPL (achieved as low as ₹138), managing monthly budgets up to ₹4 Lakh+, and scaling lead generation ecosystems.

Experience4

  1. Performance Marketing Manager

    Aug 2026 — Present

    WebAspiration

    Managing paid marketing portfolios for 14 client accounts with monthly budgets over ₹4 Lakh. Leading multi-channel campaigns on Meta Ads, Google Ads, LinkedIn Ads, Disney+ Hotstar Ads, and WhatsApp Marketing. Reduced cost per lead to ₹138 through audience optimization and strict A/B testing protocols. Implemented end-to-end tracking with GTM, GA4, Meta Pixel, and custom conversion events. Delivering insights via custom Looker Studio dashboards.

  2. Digital Marketing Executive

    Apr 2026 — Jul 2026

    Conscient Sports

    Led digital growth initiatives including SEO, performance marketing campaigns, and website optimization. Managed advertising budgets ranging ₹3-4 Lakh per month on Meta Ads, Google Ads, and LinkedIn Ads. Developed automated reporting dashboards for monitoring CAC, CTR, and ROAS.

  3. Senior Digital Marketer & Website Developer

    Feb 2025 — Jul 2025

    SRC Enterprises

    Developed customized high-converting WordPress websites integrated with GA4 tracking and lead forms. Conducted organic search optimization and inbound lead generation tactics. Collaborated with design and content teams for ad creative and landing page copy.

  4. Digital Marketing Executive

    Feb 2023 — Feb 2025

    WebAxis Media Pvt. Ltd.

    Executed multi-channel paid campaigns focusing on Meta Ads, Google Ads, and LinkedIn Ads. Implemented WhatsApp Marketing automation workflows via Interakt. Conducted audience segmentation, retargeting and conversion rate optimization to improve campaign performance.

Projects3

  • WebAspiration Portfolio

    Managing performance marketing across 14 diverse client accounts spanning multiple industries, driving multi-channel paid acquisition campaigns on platforms such as Meta, Google Ads, and LinkedIn Ads.

    • Meta Ads
    • Google Ads
    • LinkedIn Ads

  • Real Madrid Football Program

    Executed multi-city enrollment campaign generating over 6,000 qualified leads for 18+ sports training centers across Delhi NCR and Mumbai, leveraging hyper-local acquisition strategies through paid ads.

    • Meta Ads
    • Google Ads
    • LinkedIn Ads

  • ZapCave & SRC Paper Waste

    Developed full-stack WordPress websites integrated with GA4 tracking and lead forms, including SEO setup and conversion tracking to improve inbound lead generation and campaign measurement.

    • WordPress
    • GA4
    • SEO

Education1

  • Bachelor of Computer Applications (BCA)

    SGT University