ALI AYAN

Develop and execute integrated digital marketing campaigns across SEO, PPC, and social media channels, improving organic traffic by optimizing on-page and technical SEO. Manage Google Ads campaigns, performing keyword research, ad copy testing, and bid strategy optimization to improve CTR and reduce cost-per-lead.

Led end-to-end digital marketing for a fintech/mutual fund investment platform, building brand authority among retail investors. Executed targeted social media and content campaigns to increase investor awareness, driving measurable growth in platform sign-ups.

Designed and executed digital marketing campaigns targeting retail investors, growing the club’s online community and brand presence across social platforms. Produced investment-focused content including blogs, reels, and newsletters to educate and engage the investor community.

Identified and qualified new business opportunities through outreach campaigns, contributing to pipeline growth. Supported client communication and relationship management, ensuring high satisfaction and retention rates.

Managed social media accounts and content calendars, growing audience engagement through consistent, brand-aligned posting. Ran targeted ad campaigns, optimizing for reach, engagement, and conversion metrics.

Assisted senior marketers with SEO audits, content writing, and campaign performance tracking. Gained hands-on experience in Google Ads, Meta Ads, and social media management tools.