About
Results-driven Digital Marketing Executive with 1.5+ years of experience driving growth for finance, investment, and tech organizations including ZFunds, Womeki Investor Club, and Immersive Technologies India. Proven expertise in SEO, paid media (Google Ads), social media strategy, content marketing, and data-driven campaign optimization.
Experience6
Digital Marketing Specialist
Aug 2025 — PresentImmersive Technologies India
Develop and execute integrated digital marketing campaigns across SEO, PPC, and social media channels, improving organic traffic by optimizing on-page and technical SEO. Manage Google Ads campaigns, performing keyword research, ad copy testing, and bid strategy optimization to improve CTR and reduce cost-per-lead.
Digital Marketing Executive
Aug 2024 — Dec 2024ZFunds Pvt. Ltd.
Led end-to-end digital marketing for a fintech/mutual fund investment platform, building brand authority among retail investors. Executed targeted social media and content campaigns to increase investor awareness, driving measurable growth in platform sign-ups.
Digital Marketer
Dec 2024 — Jun 2025Womeki Investors Club
Designed and executed digital marketing campaigns targeting retail investors, growing the club’s online community and brand presence across social platforms. Produced investment-focused content including blogs, reels, and newsletters to educate and engage the investor community.
Business Development Associate (Internship)
Apr 2024 — Jun 2024Internzvalley
Identified and qualified new business opportunities through outreach campaigns, contributing to pipeline growth. Supported client communication and relationship management, ensuring high satisfaction and retention rates.
Digital Marketer (Internship)
Oct 2023 — Dec 2023Al-Dazzle
Managed social media accounts and content calendars, growing audience engagement through consistent, brand-aligned posting. Ran targeted ad campaigns, optimizing for reach, engagement, and conversion metrics.
Digital Marketing Intern (Internship)
Nov 2021 — Apr 2022KP Digital World
Assisted senior marketers with SEO audits, content writing, and campaign performance tracking. Gained hands-on experience in Google Ads, Meta Ads, and social media management tools.
Education2
Master of Business Administration (MBA)
2022 — 2024Lloyd Institute of Management & Technology
Business Administration & Management
Bachelor of Commerce (B.Com)
2019 — 2022Kanpur University, India
Business/Commerce, General