About

Product Manager and Marketing Engineer with 2.5 years of experience in industrial product lifecycle management, go-to-market (GTM) strategy, and B2B marketing. Currently manages the end-to-end lifecycle of force and torque sensors and calibration equipment at Sushma Industries, from concept and requirements gathering to launch and market growth. Proven ability to translate customer needs into product specifications, run competitor benchmarking, and drive demand generation through trade expos, email campaigns, and digital content. Works cross-functionally with Design, Manufacturing, QA, and Sales. Proficient in Teamcenter, Enovia, SAP and MS Office.

Experience2

  1. Product Management & Marketing Engineer

    Jun 2025 — Present

    Sushma Industries Pvt. Ltd.

    Manages end-to-end lifecycle of force and torque sensors and calibration equipment, defining specifications, running competitor benchmarking, and driving product roadmap improvements. Generated a 75:1 ROI by leading participation in expos. Led GTM initiatives including email campaigns, product presentations, demo videos, landing pages, and website updates. Created datasheets and catalogues and trained Sales and Service teams to reduce support requests.

  2. Engineering Services Associate

    May 2024 — Jun 2025

    Accenture

    Collected, structured, and validated data to develop comprehensive parts catalogues with precise product descriptions and specifications using advanced authoring tools. Coordinated with teams to update stock information aligning with automotive supply chain operations and collaborated with suppliers to enhance procurement, inventory management, and delivery processes.

Education4

  • M.Tech.

    2023

    R V College of Engineering, Bengaluru

    Product Design and Manufacturing

  • B.E.

    2020

    Canara Engineering College Mangalore

    Mechanical Engineering

  • high_school

    2016

    SSPU College Subrahmanya

  • high_school

    2014

    Kumaraswamy Vidyalaya Subrahmanya