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About

Content strategist and viral creative with 4+ years of experience making content that travels — from meme formats to brand campaigns to long form CONTACT scripts. Coordinated 13 brand campaigns generating 185M+ combined views and 13.9M+ engagements for clients including Nykaa, boAt, Amazon Prime India, and Swiggy Instamart. Independently grew an Instagram page to 22K+ followers and 29M+ page views by pioneering share first meme formats adopted by brands, creators, and repost networks. Open to remote roles globally in content strategy, campaign leadership, and creative direction.

Experience3

  1. Campaign Coordinator

    May 2025 — May 2026

    The Big Dumb Project

    Coordinated 13 brand campaigns for clients including Nykaa, boAt, Swiggy Instamart, Birla Studios, and Amazon Prime India, delivering 185M+ combined views and 13.9M+ engagements. Managed creator briefs, approvals, and live publishing across pages ranging up to 260+ per campaign.

  2. Founder & Viral Content Creator

    Jan 2025 — Present

    Salmanbhai.feels (Instagram)

    Started a meme format that grew the Instagram page to 22K+ followers and 29M+ page views, adopted by brands like Rapido and Under25 Dictionary. Led to paid collaboration with Swiggy Instamart generating 358K+ views and 5,500+ shares.

  3. Scriptwriter, Remote Freelance

    Dec 2022 — Aug 2023

    Andrew Huberman Rewind – YouTube

    Wrote 1,500–2,500 word scripts for a Netherlands based science and motivation channel, structuring scripts with strong hooks and clear breakdowns to maximise watch time and translating academic research into audience-friendly content.

Projects3

  • The Big Dumb Project

    Coordinated 13 brand campaigns for Nykaa, boAt, Swiggy Instamart, Birla Studios, and Amazon Prime India, delivering 185M+ combined views and 13.9M+ engagements. Managed creator briefs, approvals, and live publishing across pages with up to 260+ pages per campaign.

    • Content Strategy
    • Campaign Management

  • Salmanbhai.feels (Instagram)

    Started and grew a meme format leading to 22K+ followers and 29M+ page views, with formats adopted by brands like Rapido and Under25 Dictionary. Secured paid collaboration with Swiggy Instamart generating 358K+ views and 5,500+ shares.

    Open on instagram.com
    • Meme Marketing
    • Instagram
    • Social Media Marketing

  • Andrew Huberman Rewind – YouTube

    Wrote 1,500–2,500 word scripts for a Netherlands based science and motivation YouTube channel, structuring each script with strong hooks and clear breakdowns to maximise watch time, translating academic research into audience-friendly content.

    • Scriptwriting
    • Video Content
    • Academic Research Translation

Education1

  • Bachelor of Technology

    2021 — 2025

    BIT Ballarpur

    Computer Science & Engineering