About
SEO and Performance Marketing professional with 7+ years of experience driving organic growth, paid search performance, and multi-brand digital strategy across the EdTech and services sectors. Currently manage SEO, Google Ads, and social media strategy for a six-brand international portfolio, combining technical SEO, keyword strategy, and data-driven content optimization to grow organic traffic and improve keyword rankings. Hands-on with Google Analytics 4, Google Search Console, SEMrush, and Ahrefs, with growing expertise in Programmatic SEO, AI-assisted content workflows, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). Known for a data-driven, detail-oriented approach to campaign optimization and cross-channel digital strategy, with a track record of progressing from SEO Executive to portfolio-level ownership across six digital marketing roles.
Experience6
Assistant Manager – Digital Marketing
March 2024 — PresentEdusys Global (VMEdu Inc.)
Manages SEO, Google Ads, and social media strategy for a six-brand international portfolio, driving 25–30% organic traffic growth and 15–20% conversion rate improvements. Implements technical SEO audits, keyword strategies, and data-driven content optimization, utilizing GA4 and Search Console to improve first-page keyword rankings by roughly 20%. Oversees daily social media publishing, boosting brand engagement by 20–25%, and develops AI-assisted, programmatic SEO content to scale lead generation.
Sr. Digital Marketing Executive
April 2022 — January 2024Nexus Technoware Solution
Owned end-to-end SEO, Google Ads, and LinkedIn content strategy, increasing brand engagement by 20%. Improved keyword rankings by 15–20% on Google and Bing through targeted strategies. Produced keyword-optimized content that supported 20% YoY organic traffic growth and optimized website performance with SEMrush, Ubersuggest, and Ahrefs. Enhanced referral traffic by 15% through backlink building and traffic growth campaigns.
SEO Specialist
August 2021 — March 2022Apex Info Serve
Conducted traffic analysis and reduced bounce rates by 10–15% using Web-Trends and Google Analytics. Executed backlink indexing with multiple techniques, improving domain authority and search rankings by 15–20%. Built backlinks via Web 2.0 platforms to accelerate indexing and enhance site authority.
SEO Analyst
January 2021 — August 2021IAMO Bazaar
Managed daily social media content leveraging trending hashtags to grow engagement by 20%. Monitored online brand presence and engaged users to refine customer personas and boost lead generation. Created content on corporate travel trends and new products to enhance domain authority and content quality.
SEO Executive
October 2019 — January 2021SPIS
Executed core SEO functions including keyword research, link optimization, and site auditing, contributing to a 15–20% uplift in organic search performance. Planned and maintained SEO strategies, and authored blog posts that drove 10–15% increase in qualified organic traffic.
SEO Executive
October 2018 — October 2019Brandybush Services
Conducted content audits and implemented content and off-page SEO strategies, improving on-page performance and referral traffic by approximately 10%. Optimized page titles, URLs, structured data, and sitemaps, strengthening technical SEO health.
Education1
Bachelor of Computer Applications
2013 — 2017Mahatma Gandhi University, Meghalaya