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About

I have spent my last 5 years building performance and creative teams for early stage startups. Generated more than $1.2 million dollar of sale in a year for SaaS and services based businesses. Currently I serve performance ads to offshore D2C brands across perfumes and skin care brands focusing on UK market. I also serve B2B linkedin outbound for SaaS and B2B service based businesses across offshore market

Experience4

  1. Founder

    Jun 2024 — Aug 2025

    Popm Consultants · Indore

    Built and scaled Popm Consultants into a full-stack growth consulting firm helping D2C and service brands achieve multi-crore ARR through data-driven marketing and CRM systems. Launched a D2C athleisure brand and drove CRM transformation for a spa chain.

    • Achieved ₹60L ARR for a D2C athleisure brand.
    • Improved cart completion by 22% and repeat purchase rate by 15%.
    • Implemented programs that improved repeat rate by 18% and AOV by 12%.
    • Reduced dormant churn by 30%.
    • Scaled e-commerce business to ₹30L+ revenue in 6 months.

  2. Manager

    Jun 2022 — Apr 2024

    Axis Bank (Business Intelligence Unit) · Mumbai

    Led data product initiatives, building SQL data models and dashboards for performance tracking. Designed automated risk segmentation workflows and collaborated cross-functionally to centralize data.

    • Improved collection accuracy by 30%.
    • Reduced turnaround time for risk reporting by 2 hours per batch cycle.
    • Cut manual reporting efforts by 40%.

  3. Business Technology Analyst Intern

    Aug 2020 — Oct 2020

    ZS Associates · Internship

    Spearheaded an AI-native knowledge graph MVP, leveraging NLP to deliver faster insights and cut query resolution time.

    • Delivered insights 40% faster.
    • Cut query resolution time by 25%.

  4. Research Intern

    Apr 2020 — Jul 2020

    IIT Kharagpur · Internship

    Prototyped an AI-first soil analysis product using Python and OpenCV, achieving high accuracy and reducing testing time significantly.

    • Achieved R²>0.96.
    • Reduced testing time by 50+ hours.

Projects2

Education1

  • Dual Degree (B-Tech + M-Tech)

    2017 — 2022

    Indian Institute of Technology, Kharagpur