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About

Results-driven SEO professional with 9+ years of experience in search engine optimization, content marketing, website development, and brand strategy, now expanding into AI SEO and Generative Engine Optimization (GEO) to keep pace with AI-powered search experiences. Skilled in planning and executing on-page, off-page, and technical SEO strategies, keyword research, content gap analysis, and building high-quality backlinks through white-hat outreach. Experienced in managing multiple concurrent client projects, Social Media Optimization (SMO), and Google Business Profile (GMB) management, with a proven track record of driving measurable growth in organic traffic, rankings, and lead generation.

Experience4

  1. Digital Marketing Manager and Branding Expert

    Dec 2024 — Present

    Tulipshree Infotech

    Leads end-to-end digital marketing and SEO strategies managing multiple client projects including on-page, off-page, and technical SEO. Implements AI SEO and Generative Engine Optimization (GEO) to optimize content for AI-powered search alongside traditional search engines. Manages social media optimization and Google Business Profile listings, improving local engagement and visibility while building high-quality backlinks using white-hat techniques. Conducts keyword research and content gap analysis to drive organic growth and lead generation.

  2. Digital Marketing Specialist

    Oct 2022 — Dec 2024

    Tulipshree Infotech

    Planned and executed comprehensive SEO strategies covering on-page, off-page, and technical aspects to boost organic search rankings. Conducted SEO audits and competitor analysis while managing backlink acquisition and outreach campaigns. Utilized WordPress SEO tools (Yoast, Rank Math) and implemented schema markup and Core Web Vitals optimization. Monitored SEO performance using Google Search Console, GA4, GTM, Microsoft Clarity, and major SEO analytics tools.

  3. Head, Search Engine Optimization

    Mar 2019 — Oct 2022

    Jagvimal Consultants & Management Services Pvt. Ltd.

    Led SEO strategy, execution, and performance reporting for client websites. Directed keyword research, on-page and off-page optimization, and technical SEO audits. Managed backlink campaigns and tracked SEO performance with tools like Search Console, GA, Ahrefs, SEMrush, and Moz. Mentored junior team members to enhance SEO skills and delivery.

  4. SEO Executive (including SEO Intern)

    Nov 2015 — May 2019

    Four Wheel Drive India Private Limited

    Performed on-page and off-page SEO practices alongside academic studies. Responsibilities included keyword research, competitor analysis, link building, technical SEO, and preparing SEO reports to improve website visibility and ranking.

Education3

  • Bachelor of Computer Applications (BCA)

    2016 — 2019

    Kanoria P.G. Mahila Mahavidyalaya, Jaipur

  • Class XII (CBSE)

    2016 — 2016

    S.R.N. International School, Jaipur

  • Class X (CBSE)

    2014 — 2014

    Rajkamal Saraswati Vidya Mandir (RSVM), Dhanbad