About
Growth-focused Marketing & Analytics professional with 3+ years of experience across campaign performance analysis, digital marketing operations, media execution, stakeholder management, and data-driven optimization. MBA in Marketing with a Computer Science background, experienced in analyzing CTR, CPL, conversions and campaign performance to identify actionable growth opportunities. Strong interest in customer acquisition, market capture, B2B/B2C growth and experimentation in high-growth startup environments.
Experience2
Brand Marketing Consultant & Influencer Auditor
May 2023 — Jan 2025EY · Delhi
• Audited 10+ DOOH/OOH campaigns across locations, identifying execution and visibility gaps across billboards, transit media, hoardings and bus shelters to improve campaign compliance and delivery quality. • Analyzed CTR, CPL and conversion data across 10+ campaigns, identifying performance trends and optimization opportunities that contributed to improvement in CTR/CPL/conversion rate and informed subsequent campaign planning. • Used Locad and media-monitoring data to validate (BJP, Domino’s, Pizza-Hut, Blinkit) campaign placements, identifying execution discrepancies and enabling corrective actions that improved campaign compliance by 15%. • Coordinated campaign verification with GroupM, Sky Sign Adv and Century Media across campaigns, consolidating performance and execution data to accelerate issue resolution and reporting turnaround by 5%. • Built and maintained campaign tracking and reporting workflows for multiple outdoor advertising initiatives, improving visibility into campaign status, execution gaps and performance trends across markets. • Managed end-to-end campaign coordination across internal teams, media agencies and external stakeholders, resolving execution issues per month and improving campaign delivery consistency by 5%.
Business Analyst (Procurement)
July 2020 — June 20213T Oil and Gas Services LLC · Remote
• Analyzed market and procurement trends for major B2B clients, evaluating sourcing and supplier opportunities that contributed to 11% cost improvement / 12% procurement efficiency. • Analyzed freight, logistics and inventory data to identify cost and efficiency opportunities, contributing to 10% reduction in logistics/procurement costs across major client operations. • Combined technical and customer analysis to identify commercial opportunities, strengthening client relationships and contributing to 10% growth in revenue.
Education3
Digital Marketing
2026 — 2026Staenz Academy, Delhi
MBA
2021 — 2023Christ University
Marketing
Bachelor of Engineering (BE)
2014 — 2018Rajiv Gandhi Prodyogiki Vishwavidyalaya, Bhopal
Computer Science