About
Performance Marketing graduate with hands-on experience in Google Ads, Meta Ads, SEO, and GA4. Skilled in keyword research, audience targeting, campaign optimization, and analyzing CTR, CPC, CPA, conversion rate, and ROAS.
Experience2
Performance Marketing Intern
Aug 2023 — Sep 2023Talent Kaksha Global Education · Internship · remote
Assisted in planning Google Ads and Meta Ads campaigns, including audience targeting and keyword research. Tracked CTR, CPC, CPL, and conversion rate to identify underperforming ads and refine ad copy accordingly. Used Excel and Google Sheets for competitor research and performance reporting.
- Improved ad performance through targeted adjustments.
- Authored and submitted 15+ analytical reports.
Research Assistant
Jul 2023 — Sep 2023Swachh Survekshan 2023 – Ministry of Jal Shakti
Contributed to a national urban and rural cleanliness assessment survey spanning 4,000+ cities and towns. Collected, verified, and analyzed field data across 100+ urban zones to support accurate cleanliness audit rankings. Authored and submitted 15+ analytical reports, improving data interpretation efficiency for survey leadership.
- Supported accurate cleanliness audit rankings.
- Improved data interpretation efficiency.
Projects3
Meta Ads Lead Generation Campaign
Built and optimized a Meta Ads campaign for a local business, defining audience segments and campaign objectives.
Google Ads Search Campaign
Conducted keyword research and organized ad groups by intent to improve campaign structure and relevance.
Performance Marketing Dashboard
Built an Excel dashboard to track CTR, CPC, CPL, and conversions in a single, centralized view for reporting.
Education3
B.A.
2025 — 2028Bundelkhand University
History
Class XII
2020 — 2021RBPS, Mahoba (CBSE)
Class X
2018 — 2019Gyansthali, Mahoba (CBSE)
Certifications3
Google Ads Search Certification
Google
Premier Certificate in Digital Marketing
Talent Kaksha Global Education
Digital Marketing
Cambridge International Qualification