About Me
Digital Marketing Executive with hands-on expertise in SEO, Google Ads (PPC), Meta Ads, Google Analytics 4 (GA4), Content Marketing, and Social Media Management. Google-certified professional with a data-driven mindset to optimize campaigns, improve organic rankings, and deliver measurable ROI.
Skills & Technologies
Projects
SEO Optimization Project
Conducted in-depth keyword research and competitor analysis to identify high-traffic, low-competition keyword opportunities, improving site relevance and discoverability. Implemented on-page SEO techniques including meta tag optimization, header structuring, internal linking strategy, and image alt-text for accessibility and indexing.
Google Ads (PPC) Campaign Project
Created and optimized Google Search Ad campaigns with strategic keyword targeting and refined negative keyword lists to reduce wasted spend. Monitored KPIs including Impressions, CTR, CPC, Conversion Rate, and ROAS; applied A/B testing on headlines and descriptions to maximize campaign performance.
Social Media Marketing Project
Developed a structured content calendar with scheduled posts across Instagram, Facebook, and LinkedIn to maintain a consistent and on-brand digital presence. Designed engaging visual creatives using Canva and deployed audience-targeted strategies to grow organic reach, engagement, and follower base.
Education
Master's degree
Visual Communication
Bachelor's degree
Visual Communication