About
Digital Marketing Executive with hands-on expertise in SEO, Google Ads (PPC), Meta Ads, Google Analytics 4 (GA4), Content Marketing, and Social Media Management. Google-certified professional with a data-driven mindset to optimize campaigns, improve organic rankings, and deliver measurable ROI.
Projects3
SEO Optimization Project
Conducted in-depth keyword research and competitor analysis to identify high-traffic, low-competition keyword opportunities, improving site relevance and discoverability. Implemented on-page SEO techniques including meta tag optimization, header structuring, internal linking strategy, and image alt-text for accessibility and indexing.
- SEO
- Keyword Research
- On-Page SEO
Google Ads (PPC) Campaign Project
Created and optimized Google Search Ad campaigns with strategic keyword targeting and refined negative keyword lists to reduce wasted spend. Monitored KPIs including Impressions, CTR, CPC, Conversion Rate, and ROAS; applied A/B testing on headlines and descriptions to maximize campaign performance.
- Google Ads
- PPC
- A/B Testing
Social Media Marketing Project
Developed a structured content calendar with scheduled posts across Instagram, Facebook, and LinkedIn to maintain a consistent and on-brand digital presence. Designed engaging visual creatives using Canva and deployed audience-targeted strategies to grow organic reach, engagement, and follower base.
- Social Media Marketing
- Canva
Education2
Master's degree
2024 — 2026Hindustan College of Arts & Science
Visual Communication
Bachelor's degree
2020 — 2023SIVET Arts & Science College
Visual Communication