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About

Product analytics professional with hands-on experience turning customer, operational and system data into product insights and measurable improvements. At Cashify, work across Product, Engineering, Analytics and Operations on KPI tracking, user-journey analysis, root-cause investigation, experimentation, monitoring and automation. Strong in SQL, Mixpanel, Amplitude, Redash, Excel, Python and APIs, with demonstrated impact across fraud prevention, workflow efficiency, onboarding and system reliability.

Experience1

  1. Product Analyst

    Nov 2024 — Present

    Cashify

    Leading design and implementation of multiple analytics and monitoring solutions including a call-connectivity platform and AI-assisted fraud prevention flow, saving significant costs and improving operational KPIs. Managing a team of 8 agents in Product Support, automating workflows, conducting A/B testing, enhancing system reliability, and driving cross-functional collaboration for data-driven improvements.

Projects6

  • Exotel Monitoring Platform

    Designed and built a call-connectivity monitoring platform from scratch, enabling root-cause classification and driving adoption across the support organization.

    • SQL
    • APIs
    • Redash

  • AI-Assisted Fraud Prevention Flow

    Prototyped and partnered with engineering to develop and launch a production fraud prevention flow using AI-assisted development.

    • AI-assisted Development
    • Python

  • OTP Abuse Root-Cause Analysis

    Detected and analyzed live OTP-API abuse pattern via DB and Mixpanel data, flagged business risk, and drove issue to closure.

    • SQL
    • Mixpanel

  • CS Workflow Experiment

    Automated a customer service decision workflow using API-response checks; ran A/B test validating impact and launched across 20-agent team.

    • API
    • A/B Testing

  • PII Masking & Encryption

    Scoped and delivered a SHA-256 encryption/masking solution reducing manual validation by 35%; boosted partner onboarding adoption by 25%.

    • SHA-256 Encryption
    • SQL
    • Mixpanel

  • API Health Dashboard

    Built KPI dashboards in Redash to monitor system health, prioritized infrastructure fixes improving API latency by 28% and uptime by 12%.

    • Redash
    • SQL

Education1

  • B.Tech

    2024

    Dr. A.P.J. Abdul Kalam Technical University, Ghaziabad