About

Results-driven Senior Digital Marketing Manager with 4+ years of experience at Media.net, specializing in Paid search, PPC, SEO, SEM, keyword strategy, and performance-driven campaign management. Proven expertise in Google Ads, Bing Ads, and native advertising platforms with a strong track record of driving revenue growth and improving ROI through data-driven decision-making.

Experience4

1. M

   Sr. Associate Digital Marketer

   2024 — 2025

   Media.Net · Mumbai

   Managed and optimized large-scale, performance-driven campaigns across Google Ads, Meta Ads and Bing Ads, consistently improving ROAS and driving measurable revenue growth. Spearheaded management of Google RSOC feed campaigns, overseeing feed setup and performance monitoring. Led keyword strategy and audience targeting initiatives resulting in measurable improvements in conversion rate.

   • Improved ROAS across paid search and paid social channels.
   • Enhanced RPC and overall feed monetization efficiency.
   • Achieved measurable improvements in conversion rate and campaign efficiency.
2. M

   Associate Digital Marketing Manager

   2023 — 2024

   Media.Net · mumbai

   Supported senior-level campaign management with strong analytical capabilities using a data-driven approach. Managed Google AFD feed end-to-end, driving improvements in CTR and RPC. Analyzed campaign performance data using Google Analytics and SEMrush to generate actionable insights.

   • Improved CTR and RPC through effective campaign management.
   • Generated actionable insights and performance dashboards for stakeholders.
3. M

   Research Analyst — Keyword Strategy

   April 2022 — 2023

   Media.Net · mumbai

   Translated complex data into actionable keyword strategies that improved search rankings and conversion efficiency. Utilized tools for in-depth keyword discovery and tracking.

4. MC

   Data Analyst

   2019 — 2022

   My Country Mobile

   Performed data analysis and reporting aligned with customer benchmarks. Handled daily routing operations and identified service quality issues, implementing resolution strategies.

   • Ensured uninterrupted service delivery through effective operations management.
   • Maintained service quality by resolving FAS issues.

Education2

• KS

  Bachelor of Engineering

  2016 — 2019

  K.J. Somaiya Institute of Engineering & IT

• VP

  Electronics & Telecommunication

  2013 — 2016

  Vidyalankar Polytechnic

Certifications2

• Google Ads Search Certification

  Google

• Fundamentals of Digital Marketing Certification

  Google