SEO Analyst

About the Role

We are seeking a motivated, analytical, and detail-oriented SEO Analyst to join our digital marketing team. The ideal candidate will possess both practical and theoretical knowledge of SEO, SMO, and PPC, with the ability to review, evaluate, and optimize digital marketing activities. This full-time, remote position is perfect for candidates looking to advance their careers in digital marketing.

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis to identify growth opportunities.
• Implement and monitor On-Page and Off-Page SEO strategies.
• Optimize website content, including meta titles, descriptions, headings, URLs, and internal linking.
• Monitor website performance using SEO tools and Google Analytics.
• Identify technical SEO issues and recommend improvements.
• Track keyword rankings, organic traffic, and overall SEO performance.
• Stay updated with search engine algorithm changes and SEO best practices.

Social Media Optimization (SMO)

• Review social media posts, creatives, captions, and content calendars prepared by the team.
• Evaluate content quality, brand consistency, engagement strategies, and audience relevance.
• Identify errors or improvements in social media content and work plans.
• Monitor social media performance using relevant metrics.
• Ensure social media activities align with campaign objectives.

Pay-Per-Click Advertising (PPC)

• Understand and review paid advertising campaigns on Google Ads and Meta Ads.
• Evaluate campaign performance using metrics such as CTR, CPC, conversions, and ROAS.
• Identify potential issues in audience targeting, ad creatives, keywords, and campaign performance.
• Suggest improvements to optimize advertising campaigns.
• Understand the fundamentals of paid campaign planning and execution.

Team Collaboration and Quality Assessment

• Collaborate with content, SEO, and social media teams.
• Review digital marketing deliverables and identify areas requiring improvement.
• Evaluate whether implemented strategies align with project requirements.
• Communicate feedback and recommendations effectively.
• Support the execution of digital marketing campaigns to improve traffic, visibility, and engagement.

Mandatory Requirements

• Prior experience working with a digital marketing agency or completion of at least one relevant internship in SEO or digital marketing.
• Good theoretical and practical understanding of On-Page and Off-Page SEO.
• Basic to intermediate understanding of SMO and social media content evaluation.
• Basic understanding of Google Ads and Meta Ads.
• Strong analytical and problem-solving abilities.
• Excellent verbal and written communication skills, as this is a client-facing position.
• Ability to work independently and collaborate with remote teams.

Nice-to-Have Skills

• Familiarity with SEMrush, Ahrefs, Moz, and Screaming Frog.
• Experience with Google Search Console and Google Analytics.
• Knowledge of WordPress and other CMS platforms.
• Basic understanding of HTML/CSS.
• Experience handling client projects or reviewing digital marketing campaigns.
• Relevant SEO or digital marketing certifications.

About Quantum IT Innovation

Quantum IT Innovation is a digital marketing, mobile application, and website development company headquartered in Noida, India, with international operations across the USA, UK, Hong Kong, and other global markets. For more information, visit our website.